DATE: October 10, 2017
There is a lot of competition when it comes to the music and entertainment industry. Competition is inevitable as more production houses are coming up and everybody wants a piece of the pie. Even with the male-dominated industry, some women have still found their way to the top. One such woman is Desiree Perez.
She is a producer, and her experience has helped her be influential at ROC Nation where she joined in 2009 and is the Chief Operating Officer there. She has taken part in ensuring that she maximizes profits for the company. She has played a role in ensuring that Jay-Z’s business empire expands. Desiree has been in the decision-making process and in closing crucial deals and Dez Perez’s lacrosse camp.
Desiree has had a lot of successes in the industry. The first was in 2008 when ROC Nation got into a deal worth $150 million where she was among the people who made it happen. Perez also negotiated the Samsung deal which was estimated at $25 million towards promoting Rihanna’s Anti tour and her Linkedin.
Perez is also an entrepreneur and has been on the forefront of making ROC Nation increase its income. She has been able to work with some big stars like Rihanna, Big Sean and many more. As she still leads ROC Nation, the company has been able to team up with experts in the technology and fashion industry to give their clients the best.
ROC Nation is an all-rounded company in the music industry with a provision of music production, recording, songwriting, and brand management. With Perez heading the operations coupled up with her talent in negotiations, it’s no doubt that the artists signed there to get the best out of their contracts and more information click here.
She’s married to Juan Perez who heads the sports department, ROC Nation Sports. Desiree and her husband are part of the Hova Circle which is a group of individuals who are involved in the whole operation of ROC Nation and what Dez Perez knows.
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